Pictory-A Rakhi startup: Threads that bind this BEd degree holder to entrepreneurship
Anisha Janghu (25) can't get busier - Raksha Bandhan is just a few weeks away.
At her home in Daultabad, Anisha, her grandmother, mother and sisters have been making rakhis for the festival. A BEd degree holder, Anisha learnt the art of making rakhis when she was in school.
Since 2020, the young woman has been running a small business that started off with just 20 rakhis. Confident, she made 2,000 rakhis the next year and this time, her target is 7,000. "The first two years were challenging. The mood was somber. But this year, there is a positive sentiment and I want to make the best use of it," says Anisha.
She makes about 30-40 designs - glass ball, pearl, Chinese stone, eagle eye, ghungroo and kundan. Although eagle eye is the best seller, Anisha is experimenting with agate stones this year. Priced between Rs 20-250 a piece, Anisha's rakhis are sold in various housing societies, markets and shopping malls.
"When I started, all my neighbours said should focus on getting a decent job and settling down. But my father stood by me. The family still wants me to become a teacher because of my academic background. But I want to be an entrepreneur." After Raksha Bandhan, Anisha will start making diyas for Diwali.
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